By Helen, Chesapeake, Virginia
The invisible induction market is still relatively young, which means the brand landscape is less crowded than conventional appliances but also less familiar to most buyers. Here’s an honest brand-by-brand breakdown of who’s in this space and how they compare.
InvisaCook
Origin: Australia, with significant US distribution Best known for: The product that put invisible induction on the mainstream map named to Time’s Best Inventions 2023. Strong consumer awareness.
Strengths: Most widely recognized brand, active US dealer network in major metro markets, proprietary cookware line eliminates mat requirement, good educational content for buyers.
Weaknesses: Entry-level pricing can mask total installation cost (unit at ~$2,800 but all-in at $5,000–$8,000+). Mixed user reviews on heating speed for the 110V 2-burner unit.
US availability: Good in major metros, variable elsewhere.
Gaggenau Essential
Origin: Germany (Gaggenau is a BSH brand) Best known for: Ultra-premium German appliances in the professional/luxury tier.
Strengths: Exceptional engineering quality. Impeccable brand reputation in the design trade. Strong choice for Gaggenau-specified kitchens.
Weaknesses: Very limited US distribution. Significantly higher price point. Best suited to full Gaggenau kitchen specifications rather than standalone installation.
Siemens (Under-Counter Induction)
Origin: Germany Best known for: Broad appliance range. Their under-counter induction solutions are strong in European markets.
Strengths: Strong technology base, well-established in commercial applications.
Weaknesses: Not widely distributed as a consumer product in the US market. Limited specification support for residential designers.
Bora
Origin: Germany Best known for: The integrated cooktop-with-downdraft-ventilation system that’s been popular with European architects.
Strengths: Excellent engineering. Growing US distribution. The downdraft-integrated approach is compelling for renovators who want to eliminate both cooktop and hood.
Weaknesses: US distribution still limited compared to Europe. Invisible under-counter offering is newer and less established than their flagship products.
Invisible Induction Cooktop (This Brand)
Origin: Designed for the US and international market Best known for: The Signature Invisible Cooktop the original 4-zone module. Strong design trade relationships. Deep US market focus.
Strengths: Designed around the US market’s countertop and installation ecosystem. Specification kits and CAD files available for architects and designers. Strong support for the design trade. Hospitality and architectural island configurations available. US-focused customer service.
Price: From $3,400
Best for: Design-led US homeowners and the architects/designers specifying their kitchens.
Who Should Choose What
| If you… | Consider… |
| Want the most-recognized name | InvisaCook |
| Are specifying a Gaggenau kitchen | Gaggenau Essential |
| Need strong US design trade support | Invisible Induction Cooktop |
| Want integrated ventilation | Bora |
| Are building in a major European market | Siemens or Bora |
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